PRESS RELEASE: For the very first time,
the Swiss watchmaker OMEGA is offering online sales of a new timepiece.
Expanding the reach from its global network of boutiques, the brand is excited
to connect to its online community in a new way.
For now, one unique watch
will be marketed and sold exclusively online. The OMEGA Speedmaster “Speedy Tuesday”
Limited Edition will be showcased on the @OMEGA Instagram channel LINK and customers
will be able to click through to a dedicated page at omegawatches.com where
they can reserve the watch. There are 2,012 models to reserve and, subject to
availability, customers can even specify the Limited Edition number they want.
Once chosen, the watches will be delivered in the summer of 2017.
The OMEGA Speedmaster
“Speedy Tuesday” Limited Edition has been produced five years after the
creation of the #SpeedyTuesday hashtag by Fratello Watches founder Robert-Jan
Broer.
For half a decade, an
online community of #SpeedyTuesday fans has been steadily growing around the
world with Speedmaster pictures and comments being shared every week. In
tribute to these chronograph devotees, OMEGA is proud to introduce the new
model that blends some of the Speedmaster’s most popular design features.
The design is inspired by
OMEGA’s Speedmaster “Alaska Project III” model, created for NASA in 1978. At
the time, NASA insisted that the watch had to be both anti-reflective and
easy-to-read, or in other words - suitable for use in space. The “Speedy Tuesday” has stayed true to
these qualities with a brushed matte-finish stainless steel case and large
radial numerals on the subdials.
In fact, the return of
these famous radial subdials is just one of the vintage touches on the watch.
The use of the “Reverse
Panda” dial is also influenced from the past. First used by OMEGA in 1966, the
white opaline-silvery subdials are set against a black dial, encircled with a
bezel ring and tachymeter scale
in matte black aluminium. There is a rare appearance of the vintage
OMEGA logo and all markings and radial subdials have been coated with bright
luminescent ink.
Other classic Speedmaster
touches include a domed hesalite crystal with a central OMEGA logo, as well as
a vintage-cut brown leather strap with vintage buckle and stitching. Of course,
OMEGA has also retained the calibre 1861 on the inside, the movement used in
the famous SpeedmasterMoonwatch.
Turning the watch over
reveals a screw-in caseback stamped with the Speedmaster’s iconic Seahorse
medallion, encircled by the words SPEEDY TUESDAY ANNIVERSARY - A TRIBUTE TO
ALASKA PROJECT III as well as the Limited Edition number (only 2,012 have been
produced). Circling the outer-edge of
the caseback is the word RADIAL.
For those who purchase the
watch, it is delivered in a special leather watch roll containing a spare NATO
strap with #SpeedyTuesday engraved on the strap's loop, as well as a
strap-changing tool.
Not only is this a
wonderful timepiece to own, but it also has its own place in OMEGA’s history as
the brand’s first watch sold online. OMEGA has a strong web presence, but has
never before used a social platform as a selling tool. As expected from a
watchmaker always willing to push at the boundaries, OMEGA is excited by this
new challenge. Followers of @OMEGA on Instagram are encouraged to look out for
the watch from today and be quick with their reservation
if they hope to own one of these Limited Edition pieces. Watches can be
reserved by visiting OMEGAWATCHES.COM/SpeedyTuesday
